Business Records

aims. It is essential if a business is to align its processes, products and services to build real customer relationships. With recognition that existing customers are the source of most of an organization's proceeds, there has been a sudden increase of interest in understanding customers from a long-term, relationship view (Guaspari, 1998). If companies are really going to embrace the concept of relationships they have to understand more about what their customers need and want to build a "shared future" with their customers. Statement of Problem  This project is an exploratory analysis as opposed to a problem. The Memorial Student Center at the University of Wisconsin-Stout has never obtained feedback from their customers and/or employees for hiring and interviewing purposes. There is an initiative to do a needs assessment because they simply want to "hire the best" and give their customers the utmost service possible. They feel that by finding what the cust...